Thought Detox “It's Gonna Be May” Sale

Three iPhones sitting on a bed of smooth riverstones, showing various screens of the Thought Detox iPhone app.

Thought Detox is on sale during Mental Health Awareness Month.

It's been interesting to watch the sales of the Thought Detox iPhone app since it launched in mid-February. It followed the same launch-day-spike-to-long-tail curve that most all iOS apps experience, and while I didn't expect it to be something that would be bring in life-changing money, it hasn't sold quite as well as I'd hoped either.

(In case you're interested, I share my sales numbers on the first Wednesday of the month on the company blog, which is also available as a newsletter.)

I'm sure there are a tonne of reasons for this. Certainly, part of it is that this is a very niche app. And maybe part of it is that it's a paid app. And maybe part of it is that it's priced too high for its current feature set, given that it's only available on iPhone.

So I'm trying a little pricing experiment: for the month of May, Thought Detox is on sale! That means you get the app for US$1.99 instead of US$2.99, or about 33% off (though the exact savings will depend on the currency where you live).

We'll see how that goes, and I'll share the results in the June business update!